When building an online presence for your company or firm, branding is everything. Finding your voice online and grabbing the attention of your audience not an easy task. Hiring a photographer to create unique images instead of using generic stock photos is an easy way to make your company or firm stand out from the competition. Here are a few reasons why you should hire a professional photographer instead of buying stock photos for your site.
When purchasing stock images, there are only a limited number of choices. Spend any time scrolling through stock photo options and images begin to look repetitive and cliche. One of the major goals in marketing grab your audience’s attention and leave them feeling confident in your brand. But stock photos send the message that your company is bored and unimaginative. A professional photographer will capture moments at your company, create high quality headshots, and use their own creativity to show your brand in its best light.
It’s a common misconception that purchasing stock photos is cheaper than hiring a pro. A company will easily spend hundreds on stock photos for their marketing campaigns. Many companies are now blogging on social media as well and images really help sell a blog post. Instead of using the same images over and over, another trip to the stock site is needed for each social media post. For around the same amount of money, a professional photographer can create unique content for your site and your social media marketing that has a cohesive look and feel. Your pro will also be able to update your images for you down the line when it’s time to revamp your online presence while keeping consistent with the style your brand has already established.
The goal in promoting any brand is to get into the hearts of your target audience. Having personalized photos of your company on your site will show your audience that your company is personable and imaginative, a company that thinks outside of the box. You are your brand and there is no better way to represent your brand by using photos of the actual people that make up your company. By showing your audience what it is that you actually do instead of using a generic stock representation of somebody else doing your job, you allow your audience to connect with you on a personal level.
Hiring a professional photographer to create images for your company is a smart choice. With unique, imaginative imagery, you can send your brand’s message directly to your audience. Your website design, social media accounts, and other marketing materials will all have a cohesive feel that will leave your audience feeling confident in working with your company. Plus you’ll have the added bonus of knowing that you supported another local business! Use the contact form on the right to get started on creating your online presence.